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Google Advertising – Xtreme Media
Xtreme Media

Google Advertising

Ad Creation
 

1. Write compelling ad copy that highlights your unique selling points.

2. Use eye-catching visuals and include relevant keywords in your display ads.

3. For video ads, create engaging and informative videos that resonate with your target audience.

Budgeting and Bidding

 

1. Set a daily or monthly budget for each campaign.

2. Choose a bidding strategy that aligns with your campaign goals (e.g., manual CPC, automated bidding).

Targeting

 
1. Define your target audience based on factors like demographics, location, interests and behaviour.

2. Use remarketing to target users who have previously interacted with your website.

Landing pages

 

1. Create dedicated landing pages that align with the ads messages and provide a clear call to action.

2. Ensure that landing pages are mobile responsive and optimized for conversions.

Monitoring and Optimization

 
1. Regularly monitor your campaign performance and make adjustments as needed.

2. Test different ad variations, keywords and targeting options to optimize for better results.

Conversion Tracking

 
Set up conversion tracking to measure the effectiveness of your ads in terms of leads, sales or other desired actions.